Internet searches are becoming increasingly more localized and specific to geographic locations. Geo-targeting and local search is on the rise, as people become more sophisticated search engine users. Thus, local search should be considered as part of a company’s online marketing strategy, especially for geo-specific businesses.
Here are some quick statistics for you regarding Local search.
– 90% of online commercial searches result in offline B&M purchases (comScore)
– 82% of local searchers follow up offline via an in-store visit, phone call or purchase (comScore)
– 73% of online activity is related to local content (Google)
– 66% of American use online local search, like Google local search to locate local businesses (TMP / comScore / proprietary average)
– 61% of local searches result in purchases (TMP / comScore)
– 54% of Americans have substituted the internet and local search for phone books (comScore networks)
– 35% of all searches are local (DM News)
– 25% of internet searches have a purely local, commercial focus (Kelsey-Bizrate)
Having a well defined local internet marketing strategy can be crucial to certain businesses. There are many different options including Local SEO or Local PPC or Local SMO to name a few. We will analyze your business to determine whether a Local internet marketing campaign is right for you. Click here to Request a Proposal.
Organic National Online Marketing
While local search in on the rise organic national search hasn’t died down either. Organic nationwide searches or less specific searches are still being searched and should not be over looked. With the onset of the internet and the ability to easily purchase online being a nationwide retailer or service provider is possible. Targeting a nation wide audience can be very beneficial and drive significant conversions and website traffic.
– Geographical Targeting
– Drives Effective Traffic
– Enhance Brick & Mortar Sales