In today’s digital-first world, Google Maps has become more than just a navigation tool, it’s now one of the most powerful platforms for local business discovery. Whether you own a coffee shop, dental office, or plumbing service, showing up on Google Maps can significantly boost your visibility, customer trust, and ultimately, revenue. We at Lucid Blue Media would like to discuss why your business needs to be on google maps (and how to get there).
Why Google Maps Matters for Your Business
When potential customers search for businesses “near me” or look for services within a specific location, Google Maps is often the first thing they see. In fact, studies show that nearly 86% of people use Google Maps to find local businesses. If your business isn’t listed, you’re invisible to a massive share of your target market. A strong Google Maps presence also builds credibility. When customers see a verified business profile with accurate contact information, hours, photos, and reviews, they’re far more likely to choose you over a competitor. Being visible on Maps helps:
– Drive foot traffic to physical locations
– Boost calls and website visits
– Improve local SEO rankings
– Build customer trust through reviews and photos
How to Get on Google Maps
Fortunately, getting listed on Google Maps is simple, and free. Here’s how:
1) Create a Google Business Profile. Start by visiting Google Business Profile and signing in with your Google account. Click “Add your business” and enter your basic information, including:
– Business name
– Category (e.g., bakery, HVAC service, law firm)
– Physical address or service area
– Phone number and website
2) Verify Your Business. Google will ask you to verify ownership. Most businesses verify by receiving a postcard with a code at their business address. Other verification methods include phone, email, or video, depending on your business type.
3) Optimize Your Profile. After verification, fill out your profile completely:
– Add high-quality photos of your location, team, and products
– Set accurate business hours
– Write a compelling business description using relevant keywords
– Enable messaging and add services/products where applicable
4) Ask for Reviews. Encourage happy customers to leave positive reviews. Responding to reviews, good or bad, shows that you value feedback and are actively managing your reputation.
5) Keep It Updated. Ensure your listing stays accurate with current hours, contact details, and seasonal promotions. Frequent updates show Google and customers that your business is active and trustworthy.
Website Design, Search Engine Optimization, Social Media Advertising, Pay Per Click Campaigns, Reputation Management & Other Online Marketing Solutions for Businesses in the United States of America
Google Maps is no longer optional for local businesses, it’s essential. Showing up where customers are searching gives you a competitive edge, especially when you combine a well-optimized Google Business Profile with consistent review management and accurate directory listings. Need help optimizing your Google Maps listing or managing your local directory presence? Lucid Blue Media specializes in Google Maps and local search optimization, contact us today to ensure your business gets found, chosen, and visited.
